How to Address Your Grandmother in French

The familiar noun  mà ©mà ¨re, derived from the concept de mà ¨re (of mother) and pronounced may mehr,  has a bit of a split personality: It can be used in a very positive sense, and it can be used in quite a negative sense.   Positive Usage This seems to be the most common usage of the term mà ©mà ¨re in French.  To families with an aging or aged grandmother, it is a term of endearment for a loved one who deserves this long-awaited honorific. It is the name children give to their grandmother.  It is, in short, a term of love and respect. When used in direct address, there is no article, as in Je taime  mà ©mà ¨re! (I love you, grandma!)  And thats the way it is, for the most part, in French, French Canadian, and Cajun. In that positive context, it can mean, in English: granny, grandmother, grandma, old dear. Because the concept of a respected grandmother is so ingrained in French culture, it has many French synonyms:  mà ©mà © (the often used short form of  mà ©mà ¨re), grand-mà ¨re, grand-maman,  mamie (often used as mamie et papi (grandma and grandpa), bonne-maman, aà ¯eule (grandmother, forebear, ancestor).   Negative Usage Less frequently,  mà ©mà ¨re is derogatory when it  refers to someone who is not related to you.  It becomes quite offensive when you are not referring to someone specific. Mà ©mà ¨re can  refer negatively to an old stay-at-home woman or to a corpulent, lazy woman (insulting). It is very often associated with  vieille  in the pejorative  sense, as in vieille mà ©mà ¨re or  vieille mamie.   The negative meaning of  mà ©mà ¨re  can also be an old woman who is a gossip; the verb is mà ©mà ¨rer, which means to gossip or to be chatty. A French synonym  for the very pejorative sense of  mà ©mà ¨re could be une vieille dondon (an old fat person).  In Canada, a very negative synonym would be une personne bavarde et indiscrà ¨te; une commà ¨re (a nasty gossip who attacks the reputation of others);  commà ©rer is the verb to gossip). Examples and Expressions (Familiar) Faut pas pousser mà ©mà ¨re / mà ©mà © / grand-mà ¨re dans les orties. You shouldnt go too far. / You shouldnt be mean to people.On taime  mà ©mà ¨re. We love you, grandma.  Tu ne viens pas tasseoir avec ta  mà ©mà ¨re ?   Wont you sit a while with your granny?Au pire des cas, toi, mà ©mà ¨re et Pierre pouvez venir rester avec nous.   If worst comes to worst, you, grandma and Pierre can come stay with us.  Lautre jour, jai vu Anne avec des boucles doreilles de  mà ©mà ¨re. The other day, I saw Anne wearing grandmas earrings.(Pejorative) Viens, mà ©mà ¨re  ! Come on, (old) lady!(Pejorative) Je suis en retard à   cause que jai eu à   suivre un vieux mà ©mà ¨re sur lautoroute !   Im late because I had to follow an old woman on the highway!(Pejorative)  Cette  mà ©mà ¨re lui a tout racontà © ! This old lady told him everything!(Pejorative)  Chaque jour, ces vielles  dames vont au restaurant pour  mà ©mà ¨rer. Every day these old women go to the restaurant to gossip.

A SWOT Analysis for Home Depot - 1061 Words

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They believe employees that are treated we ll will present the company just the same. Home Depot also endowed on the importance of affordable housing, corporate community involvement, they are currently focusing on its community efforts on at-risk youth, the environment and disaster preparedness, response and relief (Social Responsibility). Another part of Home Depot’s following of socially responsible behavior is its values which include excellent customer service, taking care of their people, giving back, doing the right thing, creating shareholderShow MoreRelatedHome Depot Swot Analysis1216 Words   |  5 PagesArthur Blank and Bernie Marcus develop the concept for The Home Depot in 1978. The â€Å"With help from investment banker Ken Langone and merchandising guru Pat Farrah, Marcus and Blank opened the first two Home Depot stores in Atlanta the following year. 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Sam’s Club and Costco Free Essays

There are many positives that can be drawn from the way that Costco runs and controls its business. Costco’s motto is â€Å"To continuously provide our members with quality goods and services at the lowest possible prices† (Thompson, Strickland, Gamble, 2010). They have stuck to this mantra by providing affordable memberships to its customers, and affordable pricing of its merchandise. We will write a custom essay sample on Sam’s Club and Costco or any similar topic only for you Order Now Costco’s strategy of low pricing and limited product line and selection made Costco successful by keeping their margins below their competitors; this is a positive in that it will draw more customers and more accounts for the growth and prosperity of the business. Costco’s limited product line and selection is also a positive because unlike it competitors, Costco offers efficiency in its sale process and makes it easier for the business to be managed. Sinegal stated that â€Å"If you have ten customers in to buy Advil, how many are not going to but any because you just have one size? Maybe one or two, we refer to that as the intelligent loss of sales† (Thompson, Strickland, Gamble, 2010). Another positive is Costco’s approach to treasure-hunt shopping. Costco tries to intrigue its customers by creating a sense of urgency with certain products that are high-end and that the company knows will sell-out quickly. Although these items a lot of times are higher priced, they still are reasonably lower than the average department store or its membership warehouse competitors. The only negative would be Costco’s marketing and advertising strategy. Although the stores reputation and low pricing have constituted in the franchises high level of success, their marketing strategy is lacking some key elements. Costco believes that direct mailings was the best possible marketing and advertising strategy but are missing out on the possibility of gaining a higher number of customers due to their lack of internet presence. The key factor that comes to mind is that Costco doesn’t offer a list of their store items online, which doesn’t give a consumer who isn’t familiar with the store a chance get the full spectrum of what they truly offer. Although Costco 3 Costco is a large franchise, in most cases; word of mouth simply won’t get a business the clientele they truly need to be successful or a leader in their respective arena. There were two strategic elements utilized by Costco that were insightful, the first being how Costco developed its personnel from within. The case of Jim Sinegal comes to light. When Sol Price made Jim Sinegal the manager of the original Price Club, he knew that Jim had a special knack for discount retailing and for spotting what a store was doing wrong (usually either not being in the right merchandise categories or not selling items at the right price points) very things that was good at and that were at the roots of Price’s Club growing success in the marketplace (Thompson, Strickland, Gamble, 2010). Sinegal applied this same concept when he partnered with Jeff Brotman, who was the elevated to vice chairman in 1993 and then to chairman in 1994. This strategic element is what made both Price Club and Costco very successful. The second strategic element that was insightful was the way in which Costco formulated its strategy on low prices and its limited product and selection. Costco’s view of the intelligent loss of sales, proved viable because they were willing to lose one or two customers to capture a higher number of clientele in the long run, and adhering to this strategy makes their business efficient and profitable. The formulation of strategy must take into consideration important external parties. For Costco, the competitor and their targeted customers were two constituencies. How was their strategy influenced by these parties? Did their strategy reflect adequate consideration of the needs of these two groups? Costco’s strategy was definitely influenced by its customers and its competitor. From a competitor’s standpoint Costco wanted to a provide services, prices, and products that rivaled its competitor Sam’s Club. Costco’s combining of high quality and low prices id the driving for behind Costco’s success. It is evident that Sam Walton, with Wal-Mart and Sam’s club played an integral part in the way the Costco has devised its strategy. Costco’s average pay, for example, is $17 an hour and is 42% higher than its fiercest rival Sam’s Club. Costco’s health plan also makes other retailers look Scroogish, Costco’s workers were only paying just 4 percent toward their health costs and raised it to only 8 percent when Sam’s Club and the retail average is at 25 percent (Bowmer, 2007). Costco isn’t simply looking to be better that the competition they want Costco 4 to be demonstrably better,† said John Matthews, Costco’s senior vice president for human resources (Bowmer, 2007). From the customer’s standpoint Costco looks to keep increasing its consumer base by providing low prices that aren’t coming at the workers’ expense, they believe this is the key to providing a good service and good business as a whole. Costco caters to the customer, by not becoming a casualty in the pricing war among retailers and wholesale club industries alike. A cardinal rule that has been implemented is that no item can be marked up by more than 14 percent and no private label item by more than 15 percent. In contract supermarkets generally mark up merchandise by 25 percent and department stores by 50 percent (Bowmer, 2007). Costco strives to be good merchants and offer the greatest value to the customer, Costco constantly strives to figure out how they are going lower their prices while their competition looks for ways to get to get more money for their items. Costco has a good understanding of its customers and knows that they don’t gain clientele by having fancy displays and mascots etc†¦ they know that the values they have attract and keep customers coming back, as well as attract new prospects. The company’s knack for adjusting and seeing things in a new way explains how Costco’s customers influence on the decisions and strategies set forth by the company. Costco’s strategy reflects adequate consideration of its customers and capitalizes on the needs that its competitors have. One can draw this conclusion because Costco has diagnosed what the customer needs, values and wants from a proprietor, and also have evaluated what the competition is lacking and perfected their mantra of providing low prices and quality products and services. They have formulated strong objectives that benefit their workers, customers and shareholders, and strategized a plan to be more successful than the competitor with a business model than can be considered overly generous in regards to its customers and workers in comparison to the competition. How to cite Sam’s Club and Costco, Essay examples